Shop the American Sailor Ritual
Start with the aftershave. Add the cream. Build toward the complete kit. Every product works alone — and better together.
Best Value
The Complete Shave Kit
Razor, brush, shaving cream, and aftershave. Everything you need. Nothing you don't. $89.
Shop the Kit →Start here · $26
Aftershave & Daily Moisturizer
No alcohol. No sting. Twenty minutes after you apply it your skin still feels it.
Shop now →$24
ASB Shaving Cream
Jojoba, Argan, Coconut oils. Dense lather. You will barely feel the blade.
Shop now →$44 · $50 separately
The Skin First Bundle
Cream that cushions the blade. Aftershave that repairs after it. The complete skin story.
Shop the bundle →$49 · $56 separately
The Lather Upgrade Bundle
The brush that lifts the hair. The cream that cushions the blade. Everything a proper lather requires.
Shop the bundle →$32
Badger Hair Shaving Brush
Lifts the hair. Builds the lather. The tool that changes the most about your shave.
Shop now →$39
Closed-Comb Safety Razor
4.1oz stainless steel. Let the weight do the work. Built to outlast everything else in your bathroom.
Shop now →What happens after the first shave
Real men. Real results.
"Closest shave of my life. My skin feels soft and calm, not raw or red. Game changer."
"I usually use Dr. Bronner's, but this makes my skin softer and fresher. I'm sold."
"This stuff is fantastic. As advertised — no sting and it feels great on the skin. My wife tried it as a hand cream and I fear I may never get it back."
"Used average creams my whole life — what a difference. No more razor burn or bumps. Customer for life."
30-day money-back guarantee ·
Built differently
What makes this shave different from every other one you have had.
Called chemists. Called dermatologists. Built this.
A Navy veteran spent four years shaving on command and came home to find everything affordable burned. So he built something better from scratch. Every ingredient chosen deliberately. Nothing in here because it was cheap to source.
Let the weight do the work.
At 4.1 ounces of solid stainless steel the razor guides itself. You hold it — gravity does the rest. Less pressure. Less drag. No more nicks from forcing a blade that was never designed to be forced.
Twenty minutes later your skin still feels it.
Most aftershaves stop the sting and leave your skin to fend for itself. Eight botanical ingredients — Willow Bark, Calendula, Hempseed, Aloe — keep working long after the razor is back on the shelf. No alcohol. No sting. No tightness.
Common questions
Answers before you need to ask.
Are safety razors hard to use?
Less hard than you think and easier than what you are probably doing now. The learning curve is one or two shaves. The key is to stop pressing down. A weighted razor at 4.1 ounces guides itself — you hold it and let gravity do the work. Most men who switch from cartridge razors say the same thing after the first shave: they wish they had done it sooner.
Will blades cost me more over time?
Significantly less. Quality double edge blades — Astra, Feather, Derby — run between 10 and 30 cents each depending on where you buy them. A cartridge head runs four to six dollars and needs replacing every week. The razor itself lasts decades with basic maintenance. Most men who switch to a safety razor never go back — and not just because of the shave quality.
Is the shaving cream safe for sensitive skin?
It was built for skin that has already taken abuse. Jojoba Oil mirrors your skin's natural sebum so the blade glides without stripping moisture. Allantoin soothes mid-shave and promotes cell regeneration. Glycerin keeps skin pliable rather than tight — tight skin and a blade is where most irritation starts. Dermatologist tested and formulated without synthetic fragrance, parabens, or harsh sulfates.
What makes the aftershave different from a regular aftershave balm?
Most aftershave balms stop the sting and stop there. This one has eight botanical ingredients — Willow Bark, Calendula, Chamomile, Hempseed Oil, Moroccan Argan Oil, Aloe Vera, Vitamin E, and Red Clover — that keep working after you apply it. No alcohol. No artificial fragrance. Most men who use it stop buying a separate daily moisturizer within a week because they no longer need one.
Do I need a brush to use the shaving cream?
No. The cream works face lathered with your fingertips or directly applied. A brush builds a denser more protective lather and lifts the hair before the blade arrives — which is why most wet shavers eventually add one. But you can get a great shave from the cream alone. Start however feels comfortable and add the brush when you are ready.
Where is American Sailor Brand based?
Long Beach, California. Founded by a US Navy veteran who served from 1993 to 1997. Every kit ships from Long Beach. If you have a question Dan answers personally through the site.