★★★★★
"I usually use Dr. Bronner's, but this makes my skin softer and fresher. I'm sold."
— Ken N., verified buyerTHE COMPLETE SHAVE KIT
I thought
irritation was just
part of shaving.
It wasn't. This is what changed it.
See what changed
The aftershave & daily moisturizer
I stopped buying moisturizer after this.
If your skin feels tight and dry after shaving, your aftershave is probably why. Most rely on alcohol — you feel the sting, then the dryness follows. This one doesn't. Twenty minutes later my skin still feels good. I stopped buying a separate moisturizer.
- No sting. No tightness. Just skin that feels better. You know that feeling after shaving — the sting, followed by skin that feels tight and dry? Most guys just accept it. This aftershave has no alcohol, no burn. Eight botanical ingredients and your skin just stays calm.
- Unscented by design. Nothing competing with your cologne.
- Works for everyone. Aloe, Hempseed, Argan, Willow Bark, Calendula, Chamomile, Vitamin E. Formulated for men's skin after a shave — but good enough that the women in their lives reach for it too.
- For more than just after shaving. Apply it to your face and neck any time skin feels dry. Morning, evening, or both. It absorbs fast and leaves nothing behind except skin that feels taken care of.
Not ready for the full kit? Start here.
"I usually use Dr. Bronner's, but this makes my skin softer and fresher. I'm sold." — Ken N., verified buyer
"This stuff is fantastic. As advertised , no sting and it feels great on the skin. My wife tried it as a hand cream and I fear I may never get it back." — u/Confident_Media_4304, r/wicked_edge
Try the Aftershave — $2630-day money-back guarantee · Free U.S. shipping on orders over $50
The Complete Shave Kit
Everything a proper shave requires.
Nothing it doesn't.
Nothing here is accidental. Developed with chemists and dermatologists until every ingredient was right. Nothing cheap. Nothing unnecessary. Just what your skin actually needs after a shave.
- Stainless steel safety razor — 4.5oz Weighted for balance. Engineered so the blade does the work, not your hand pressure.
- Badger hair brush Builds a dense, protective lather that cushions every stroke. The tool that separates a real shave from a rushed one.
- ASB Shaving Cream Jojoba, Argan, and Coconut oils. Work it into your face or build lather in a bowl — either way, you will barely feel the blade.
- ASB Aftershave & Daily Moisturizer Aloe, Hempseed, Argan, Willow Bark, Calendula, Chamomile. No alcohol. No sting. Twenty minutes after you apply it, your skin still feels it.
- 10 precision blades Included to get you started. Sharp, consistent, and ready for your first ritual shave tonight.
Five minutes. The best your skin has felt all day.
Not a routine you rush through. A ritual you actually look forward to.
Prep
Work the brush against your skin. It lifts the hair and wakes the face up. This is where the ritual starts.
Lather
Build it in a bowl or directly on your face. Dense enough to cushion the blade. Slick enough to let it glide.
Shave
Let the weight of the razor do the work. No pressure. No drag. You will barely feel the blade — that is the point.
Protect
No alcohol. No sting. Eight botanicals go to work on your skin. Twenty minutes later you will still feel it.
What happens after the first shave
Real shaves. Real results.
★★★★★
"Closest shave of my life. My skin feels soft and calm, not raw or red. Game changer."
— Anthony R., verified buyer★★★★★
"Used average creams my whole life — what a difference. No more razor burn or bumps. Customer for life."
— Jessie M., verified buyer★★★★★
"Smooth, close shave that lasts longer than my old cream. Loving these natural products."
— M.E., verified buyer30-day money-back guarantee · Free U.S. shipping
Why this exists
You shouldn't have to accept a bad shave.
You shouldn't have to accept a bad shave.
If shaving leaves your skin burning, dry, or feeling worse than when you started, you've probably already convinced yourself that's just how shaving is.
I did too.
I spent four years in the Navy shaving on command — sometimes twice a day. When I got out, I picked up a trimmer and didn't look back.
Years later, when I started shaving again, I ran into the same problem most guys do: everything in my price range either burned, dried out my skin, or left my face feeling worse than before.
So I stopped looking for something that was simply "good enough."
I called chemists. I called dermatologists. And I started building the products I couldn't find.
Shaving cream and aftershave made for skin that has already dealt with enough — sun, wind, cold, and years of products that never felt quite right.
That became American Sailor Brand. Named after the most formative chapter of my life. Built so you don't have to accept a bad shave as normal.
Every kit ships from Long Beach, California. Every ingredient is chosen deliberately. Nothing here is made to burn.
Shop the Kit — $89
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Shop Individual Products & Bundles
Not ready for the full kit? Start with the product your skin needs most — or save with a bundle.
Aftershave & Daily Moisturizer
No alcohol. No sting. Eight botanicals working on your skin. Twenty minutes later you will still feel it.
$26.00
Add the Aftershave
ASB Shaving Cream
Jojoba, Argan, and Coconut oils. Build the lather in a bowl or on your face. You will barely feel the blade.
$24.00
Add the Cream
Bundle — Save $6
The Skin First Bundle
Shaving cream that cushions the blade. Aftershave that repairs after it. The complete skin story — before and after every pass.
$44.00
$50 separately
Get the Bundle
Bundle — Save $7
The Lather Upgrade Bundle
The brush that lifts the hair. The cream that cushions the blade. The combination that changes what a proper lather actually feels like.
$49.00
$56 separately
Get the Bundle
Closed-Comb Safety Razor
4.1oz stainless steel. Weighted for balance so the blade does the work, not your hand.
$39.00
Add the Razor
Want everything together? Get the complete kit for $89 →