★★★★★
"I usually use Dr. Bronner's, but this makes my skin softer and fresher. I'm sold."
— Ken N., verified buyerTHE COMPLETE SHAVE KIT
The shave you've
been rushing
deserves better.
A Navy veteran spent four years shaving on command, came home, called chemists, and built this. Your skin will know the difference in 20 minutes.
Free U.S. shipping • Veteran owned • Dermatologist tested
Shop the Kit — $89The Complete Shave Kit
Everything a proper shave requires.
Nothing it doesn't.
Built by a Navy veteran who called chemists and dermatologists to get the formula right. Every component chosen deliberately. Nothing included because it was cheap to source.
- Stainless steel safety razor — 4.5oz Weighted for balance. Engineered so the blade does the work, not your hand pressure.
- Badger hair brush Builds a dense, protective lather that cushions every stroke. The tool that separates a real shave from a rushed one.
- ASB Shaving Cream Jojoba, Argan, and Coconut oils. Work it into your face or build lather in a bowl — either way, you will barely feel the blade.
- ASB Aftershave & Daily Moisturizer Aloe, Hempseed, Argan, Willow Bark, Calendula, Chamomile. No alcohol. No sting. Twenty minutes after you apply it, your skin still feels it.
- 10 precision blades Included to get you started. Sharp, consistent, and ready for your first ritual shave tonight.
Five minutes. The best your skin has felt all day.
Not a routine you rush through. A ritual you actually look forward to.
Prep
Work the brush against your skin. It lifts the hair and wakes the face up. This is where the ritual starts.
Lather
Build it in a bowl or directly on your face. Dense enough to cushion the blade. Slick enough to let it glide.
Shave
Let the weight of the razor do the work. No pressure. No drag. You will barely feel the blade — that is the point.
Protect
No alcohol. No sting. Eight botanicals go to work on your skin. Twenty minutes later you will still feel it.
What happens after the first shave
Real shaves. Real results.
★★★★★
"Closest shave of my life. My skin feels soft and calm, not raw or red. Game changer."
— Anthony R., verified buyer★★★★★
"Used average creams my whole life — what a difference. No more razor burn or bumps. Customer for life."
— Jessie M., verified buyer★★★★★
"Smooth, close shave that lasts longer than my old cream. Loving these natural products."
— M.E., verified buyer30-day money-back guarantee · Free U.S. shipping
Why this exists
Built by a sailor who got tired of products that burned.
Four years in the US Navy means four years of shaving on command — sometimes multiple times a day. When I discharged, I let my face go and reached for a trimmer. I was done.
When I came back to shaving years later, everything in my price range burned, irritated, and left my skin worse than before. I had spent years in the sun, cold winters, and cheap products. Something needed to change.
So I called chemists. I called dermatologists. I built a shaving cream and aftershave formulated for men whose skin has taken enough abuse. I named it American Sailor Brand — because the Navy was the most formative chapter of my life, and this was my first business.
Every kit ships from Long Beach, California. Every ingredient was chosen deliberately. Nothing in here burns.
Shop the Kit — $89
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Shop Individual Products
Not ready for the full kit? Start with the product your skin needs most.
Closed-Comb Safety Razor
4.5oz stainless steel. Weighted for balance so the blade does the work, not your hand.
$39.00
Add the Razor
ASB Shaving Cream
Jojoba, Argan, and Coconut oils. Build the lather in a bowl or on your face. You will barely feel the blade.
$24.00
Add the Cream
Aftershave & Daily Moisturizer
No alcohol. No sting. Eight botanicals working on your skin. Twenty minutes later you will still feel it.
$26.00
Add the Aftershave
Want everything together? Get the complete kit for $89 →
The aftershave & daily moisturizer
The last moisturizer you will buy.
Most aftershaves solve one problem — the sting — and stop there. This one keeps working. Twenty minutes after you apply it your skin still feels it. Most men who start using it stop buying a separate moisturizer entirely.
- No alcohol. No sting. No tightness. Every alcohol-based aftershave you have ever used burned because it was stripping your skin. This one does the opposite — eight botanical ingredients go to work the moment you apply it.
- Unscented by design. Formulated with no added fragrance so it never competes with your cologne. Just the natural scent of the botanicals — clean and subtle.
- Works for everyone. Aloe, Hempseed, Argan, Willow Bark, Calendula, Chamomile, Vitamin E. Formulated for men's skin after a shave — but good enough that the women in their lives reach for it too.
- Use it daily. Not just after a shave. Apply it to your face and neck any time skin feels dry. Morning, evening, or both. It absorbs fast and leaves nothing behind except skin that feels taken care of.
Not ready for the full kit? Start here.
Try the Aftershave — $2630-day money-back guarantee · Free U.S. shipping on orders over $50
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