When the lather is right, the razor almost disappears. No drag. No burn. No bracing yourself for the next stroke. That's what this cream was built to do — and it does it every time.
WHY THIS EXISTS
Built by a Navy veteran who spent four years shaving on command and came home to find that nothing affordable actually worked. After calling chemists and dermatologists to get the formula right, the goal was simple: a cream that makes the blade feel like it's gliding on silk — whether you build the lather in a bowl, in your hand, or directly on your face.
The lather is the difference.
Most canned foams prop the hair up and leave your skin to deal with the blade alone. This cream builds a dense, protective cushion that sits between the razor and your skin — thick enough to slow the blade down, slick enough to let it glide without catching.
Build it in a bowl with a brush for the full ritual. Work it into your face directly if you're short on time. Add a drop of water if it's too thick. It adjusts to you — not the other way around. Knicks become rare. Razor burn stops being something you accept.
TWO WAYS TO LATHER. ONE RESULT.
Bowl & brush
Build the lather in a shaving bowl for full control over consistency. The ritual way — and the way it truly shines.
Face lather
Work it directly onto damp skin with your fingertips or brush. Same result, less time. Add a touch of water to thin if needed.
WHAT'S IN IT
Jojoba Oil
Mirrors your skin's natural oils. Keeps the blade gliding without clogging pores.
Coconut Oil
Builds the dense, protective lather that cushions every stroke.
Argan Oil
Softens the beard before the blade touches it. Less resistance, cleaner cut.
Allantoin
Soothes skin mid-shave. The reason redness doesn't follow you through the day.
Glycerin
Locks moisture in while you shave. Skin stays hydrated, not stripped.
Stearic Acid
The backbone of a proper shaving cream. Creates the structure the lather needs.
HOW TO USE IT
1. Wet your face and dampen your brush. The cream needs water to build — not much, just enough.
2. Work a small amount into your face directly or load your brush and build lather in a bowl. Add a drop of water to thin if the consistency feels too dense.
3. Shave with the grain first, then across for a closer finish. Take your time. The cream holds.
4. Rinse and follow with ASB Aftershave. The cream does the work during the shave. The aftershave does the work after.
"Closest shave of my life. My skin feels soft and calm, not raw or red. Game changer."
— Anthony R., verified buyer
No parabens No synthetic fragrance Works with or without a brush Veteran owned All skin types
30-day money-back guarantee · Free shipping on orders over $50
I love this product. They really nailed it with the ingredients and formula! It left my face feeling soft and nourished , no cuts or burning sensation . Finally, a product that delivers and exceeds my expectations!
M
Michelle Estrada
Another Satisfied Customer
This Stuff is excellent! My smooth close shave lasted longer than it did with my old shaving cream. Thank you. I am enjoying all of your wholesome and natural products.
J
Jesse Gutierrez
BREATH OF FRESH AIR
I’ve been using your average joe shaving cream all my life and let me tell you .. What a difference! I’m glad to have stumbled upon an amazing all NATURAL product I can get behind!
No more razor burns or bumps for this guy! Thanks a lot Dan you got a customer for life
- Jesse
J
Jesse
American Sailor shaving cream
My wife bought this shaving cream for me and I found it to be totally awesome. I highly recommend this product.
All-Natural Shaving Cream for Sensitive Skin | American Sailor Wet Shave
