Shaving should feel good, not frustrating. Ditch the hurried routine and discover a shave that leaves your skin smooth, not sore.
THE TRADITIONAL SHAVE
Experience the ultimate shave — rich lather, soothing aftercare, and precision tools for a smooth, effortless, timeless ritual.
ALL-NATURAL SHAVING
Delivers a rich, barbershop-quality lather that cushions and protects your skin. Crafted with all-natural ingredients.
It’s time to reclaim the shave. To leave behind the razor burn, the dryness, the rushed routine—and rediscover what a true, effortless shave feels like.
AFTERSHAVE/DAILY MOISTURIZER
Hydrate, soothe, and refresh — our aftershave daily moisturizer calms your skin and locks in moisture for the perfect post-shave finish.
Soothe, Protect, Elevate
The truth is, shaving was never meant to be an inconvenience. It’s a ritual
BADGER HAIR SHAVING BRUSH
Elevate your shave with our badger hair brush — designed for a rich lather, smoother glide, and a timeless shaving experience.
TWIST OPEN SAFETY RAZOR
For the experienced hand — our aggressive butterfly safety razor delivers a close, precise shave for those who know their craft.
Don't take our word for it
AMERICAN SAILOR BRAND
"For too long, shaving was treated as an inconvenience—rushed, irritating, and stripped of its purpose. But tradition has outlasted the marketing fads. A proper shave isn’t a chore; it’s a ritual. With all-natural ingredients that soothe, protect, and elevate your skin, we’re bringing back the shave as it was meant to be—effortless, refreshing, and something to look forward to."