American Sailor Brand – Hero Optimized
4.9 • 178+ reviews

End razor burn. Bring back the barbershop-smooth shave.

All-natural cream. Classic safety razor. Alcohol-balanced aftershave. Dermatologist tested for sensitive skin.

Today only: Free Aftershave on kit orders $100+ — Code SAILORFREE
Dermatologist tested • 30-day guarantee • Free shipping $50+

“The shave I didn’t know I was missing.”

Real customers. Real routines. Less irritation, more confidence.

4.9/5178 reviews

This kit changed how I look at shaving. No irritation, just smooth skin. 100% recommend.

Verified Purchase

I used to dread shaving. Now I actually enjoy it. The badger brush is legit!

Verified Purchase

Real ingredients, real results. Feels like a barbershop every time I shave.

Verified Purchase

Pick Your Ritual Kit

Start simple, level up, or go all-in. Every kit follows the same 3-step ritual: prepare, shave, restore.

Starter Duo — Shaving Cream + Brush
Beginner

Starter Duo — Shaving Cream + Brush

Your first step into the ritual: rich lather, lifted hairs, smoother glide.

  • Brush builds dense lather for cushion
  • All-natural cream, sensitive-skin safe
Shop Starter Duo
Skin Duo — Shaving Cream + Aftershave
Refill

Skin Duo — Shaving Cream + Aftershave

Keep the ritual stocked: hydrate before, restore after.

  • Cream cushions to prevent tugging
  • Aftershave calms & locks in moisture
Shop Skin Duo
Core Kit — Safety Razor + Shaving Cream
Daily Driver

Core Kit — Safety Razor + Shaving Cream

Simple, efficient shave with forgiving control and minimal setup.

  • Closed-comb comfort for daily use
  • Dermatologist-tested cream
Shop Core Kit
Classic Shave Kit — Razor + Brush + Shaving Cream
Best for New Wet Shavers

Classic Shave Kit — Razor + Brush + Shaving Cream

The ideal starter formula: the brush lifts hair for fewer passes and less irritation.

  • Brush + cream = richer cushion & glide
  • Closed-comb control to learn technique
Shop Classic Kit
Ritual Care Kit — Shaving Cream + Brush + Aftershave
Great Gift

Ritual Care Kit — Shaving Cream + Brush + Aftershave

Complete skin prep & recovery — no razor included.

  • Gentle exfoliation & richer lather
  • Post-shave calm, hydrated finish
Shop Ritual Care Kit
Complete Kit — Razor + Shaving Cream + Aftershave
All-In

Complete Kit — Razor + Shaving Cream + Aftershave

Everything you need for the daily ritual — minus the brush.

  • Closed-comb control for comfort
  • Aftershave restores skin barrier
Shop Complete Kit
Master Ritual Kit — Razor + Shaving Cream + Aftershave + Brush
Premium

Master Ritual Kit — Razor + Shaving Cream + Aftershave + Brush

Maximum performance: full prep, precision, and recovery.

  • Brush + cream = ultra-dense lather
  • Best results, fewest passes
Shop Master Ritual

The Ritual Starts Here

View all
Shaving Cream — hydrates, cushions, and soothes

Shaving Cream

Hydrates, cushions, and soothes — no razor burn, ever.

$34.00

Shop Now
Closed-Comb Safety Razor — classic double-edge precision

Safety Razor

Classic double-edge precision with modern comfort.

$39.99

Shop Now
Aftershave — calms and restores skin

Aftershave

Calms and restores skin — no sting, just relief.

$32.00

Shop Now
Badger Hair Shaving Brush — lifts and lathers

Shaving Brush

Lifts and lathers for that barbershop-quality prep.

$33.00

Shop Now

⎯⎯⎯⎯ What’s Inside the Ritual ⎯⎯⎯⎯

Lathering with brush and cream First pass with safety razor

Shaving should feel good, not frustrating. Forget the rush. Master the shave. Because real cream and steel don’t cut corners— and neither should you. Start your ritual today.

Trusted by Modern Gentlemen

★★★★★

Soft and smooth

So, I usually use Dr. Bronners magic soap but this stuff seems to make my skin feel softer and more fresh, I'm sold 👌🏼

KEN N.

Los Angeles, CA

★★★★★

shaving cream

My wife bought this shaving cream for me and I found it to be totally awesome. I highly recommend this product.

Jesse

carson, CA

★★★★★

My skin feels fresh!

My girl come across this site and decided to get it for me and I love it! My skin feels great! Thanks American Sailor!!

Mateo

S. Lake Tahoe, CA

★★★★★

BREATH OF FRESH AIR

I’ve been using your average joe shaving cream all my life and let me tell you .. What a difference! I’m glad to have stumbled upon an amazing all NATURAL product I can get behind! 
No more razor burns or bumps for this guy! Thanks a lot Dan you got a customer for life 
- Jesse

Jesse

Sedona, Az

★★★★★

Another Satisfied Customer

This Stuff is excellent! My smooth close shave lasted longer than it did with my old shaving cream. Thank you. I am enjoying all of your wholesome and natural products.

M.E.

ORLANDO, FL

The American Shave Ritual

Crafted for the man who doesn’t cut corners. Elevate your routine with tools built to last and designed for a legendary shave.

Step 1 Badger hair brush preparing warm, rich lather
💡 Badger hair retains heat & water for a richer lather and softer prep.

Lather Up

Whip a dense, warm lather. Lift hair and cushion the skin for a smoother glide.

Start the Ritual
Step 2 Closed-comb safety razor for controlled, comfortable passes
💡 Closed comb design adds control and is forgiving—great for sensitive skin.

Master the Blade

Short, light strokes with the grain. Fewer passes = less irritation and fewer ingrowns.

Feel the Difference
Step 3 Aftershave restoring moisture and calming skin
💧 Alcohol-balanced formula calms post-shave without the sting while locking in moisture.

Restore & Refresh

Rinse cool, pat dry, then apply aftershave to soothe, hydrate, and protect the skin barrier.

Seal the Shave

It’s time to reclaim the shave.
Leave behind razor burn, dryness, and the hurried routine.

Rediscover what a true, effortless shave really feels like.

Because the truth is: shaving was never meant to be a chore.
It’s a ritual.

Founder of American Sailor in the workshop preparing shave gear
The ritual started as a personal fix—and became a promise to do things the right way.

Why I Started American Sailor

I wanted a better shave. After trying every foam and gel on the shelf, something was still missing—comfort, control, and results that lasted. So I teamed up with a chemist and a dermatologist to create an all-natural system that actually respects your skin.

Every product is built to honor the ritual: slow down, prep right, shave with precision, and restore the skin after. Our formulas are natural, our tools are timeless, and our mission is simple—help you feel your best without compromise.

“Barbershop-smooth shouldn’t require barbershop problems. Less irritation. Fewer passes. A better ritual.”
— Dan, Founder, American Sailor Brand
Dermatologist tested • Veteran-owned • 30-day guarantee

Why Choose American Sailor?

Premium steel. All-natural formulas. Built for a barbershop-smooth shave—every time.

Veteran-Owned

Proudly built with the same discipline and integrity forged in service.

All-Natural Formula

No synthetic fragrances, no fillers—just powerful, skin-loving ingredients.

Dermatologist-Tested

Formulated for safe, soothing results—even for sensitive skin.

Fast U.S. Shipping

Ships in under 24 hours—so your ritual never skips a beat.

30-Day Guarantee

Love it or we’ll make it right. No hassle. No stress. Just a great shave.

Frequently Asked Questions

Real answers to help you get a barbershop-smooth shave—every time.

?How long does the shaving cream last?
A 4 oz jar typically lasts 4–5 months with regular shaves (2–4 per week). It’s highly concentrated—start with a pea-size amount and add water to build the lather.
?Will this work for sensitive skin?
Yes. Our formulas are all-natural and dermatologist-tested. Pair proper prep with our closed-comb razor for fewer passes and fewer ingrowns. If irritation persists, reduce pressure and shave every other day.
?How do I use a safety razor for the first time?
Use short, light strokes and let the weight of the razor do the work. First pass with the grain; re-lather and go across if you want closer. For a full walkthrough, see The Ritual guide. Pro tip: New blade? Start on flatter cheeks before tricky areas like the neck.
?Do you offer free returns?
Absolutely—30-day hassle-free returns. If you’re not thrilled, we’ll make it right. Start here: contact us.